The City of Whitewater is located in Southeastern Wisconsin, straddling the Northwest corner of Walworth County and the Southern section of Jefferson County.With a population of over 14,200, of which approximately 11,500 residents live in Walworth County with the rest residing in Jefferson County, it is the largest City in Walworth County.
Settled in 1836, the City was given its name because of the white sand located in the beds of the local creeks and brooks. In 1852 the population of then town of Whitewater was about 500 and was starting to grow rapidly due to the newly built railroad tracks installed by Milwaukee and Mississippi Railroad (now The Milwaukee Railroad). In 1858 a portion of the Town of Whitewater incorporated into a Village with a population of approximately 2,500. At this time, an inventor by the name of George Esterly, who had perfected the first successful American harvesting machine, made Whitewater the center of his manufacturing operations, and for many years this plant was the largest employer in Whitewater with about 400-500 employees.
In 1860, the Winchester and Partridge Manufacturing Company started to manufacture plows and later wagons in Whitewater employing between 150 to 200 men. The company sold its wagons throughout the US and Canada (some through Montgomery & Ward), and quickly became known as "Whitewater Wagons" for their superior worksmanship and the company's reputation.
The University of Wisconsin-Whitewater became Wisconsin's second public college on April 21, 1868 when it opened its doors to 39 students taught by nine faculty members.
By 1880, George Esterly, with a thriving harvesting manufacturer, also established a furniture company in Whitewater which employed 75 persons in the then village of 3,621. With all of this commerce and a growing population, Whitewater incorporated into a City in 1885.
In the early 1890's, the City of Whitewater was booming, but 1893 brought on many challenges for the city. George Esterly moved his manufacturing facilities to Minnesota, leaving approximately 575 residents unemployed. The population in Whitewater dropped significantly from its height at that time of 4,359 to 3,108 in 1905.
Today Whitewater is again a thriving city with over 14,000 residents, a University that enrolls over 11,000 students a year, and a newly created Technology Park, which was designed to leverage the knowledge base within the University to help foster innovation and job creation within the community.
Business Incentives
Business Information
Business - Major Industry |
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| 2008 Major Industry | Employees | % | Establishments | % | Avg Size |
| Agricultural, Forestry, Fishing (SIC 01-09) | 27 | 0.4% | 6 | 1.4% | 2.0 d> |
| Construction (SIC 15-17) | 152 | 2.3% | 25 | 5.9% | 7.0 |
| Finance, Insurance & Real Estate (SIC 60-69) | 280 | 4.2% | 53 | 12.6% | 6.0 |
| Manufacturing (SIC 20-39) | 1,286 | 19.4% | 18 | 4.3% | 42.0 |
| Mining (SIC 10-14) | 0 | 0.0% | 0 | 0.0% | 0.0 |
| Public Administration (SIC 90-98) | 270 | 4.1% | 23 | 5.4% | 8.0 |
| Retail Trade (SIC 52-59) | 1,156 | 17.5% | 99 | 23.5% | 11.0 |
| Services (SIC 70-89) | 3,172 | 48.0% | 167 | 39.5% | 19.0 |
| Transportation & Communications (SIC 40-49) | 172 | 2.6% | 17 | 4.0% | 7.0 |
| Unclassified (SIC 99) | 6 | 0.1% | 3 | 0.7% | 1.0 |
| Wholesale Trade (SIC 50-51) | 94 | 1.4% | 11 | 2.7% | 6.0 |
|
2008 Agriculture/Forestry/Fishing (SIC 01-09) |
Employees |
% |
Establishments |
% |
Avg Size |
| Agricultural Services | 22 | 80.9% | 5 | 82.5% | 4.4 |
| Forestry & Fishing | 5 | 19.1% | 1 | 17.5% | 8.1 |
| Total Agriculture/Forestry/Fishing (SIC 01-09) | 27 | 100.0% | 6 | 100.0% | 4.5 |
|
2008 Mining (SIC 10-14) |
Employees |
% |
Establishments |
% |
Avg Size |
| Coal and Ore Mining | 0 | N/A% | 0 | N/A% | N/A |
| Oil and Gas | 0 | N/A% | 0 | N/A% | N/A |
| Total Mining (SIC 10-14) | 0 | 100.0% | 0 | 100.0% | N/A |
|
2008 Contract Construction (SIC 15-17) |
Employees |
% |
Establishments |
% |
Avg Size |
| General Construction | 50 | 33.1% | 5 | 22.0% | 9.2 |
| Heavy Construction | 102 | 66.9% | 19 | 78.0% | 5.2 |
| Total Contract Construction (SIC 15-17) | 152 | 100.0% | 25 | 100.0% | 6.1 |
|
2008 Manufacturing (SIC 20-39) |
Employees |
% |
Establishments |
% |
Avg Size |
| Apparel and Textile Manufacturing | 0 | 0.0% | 0 | 0.0% | N/A |
| Chemicals | 0 | 0.0% | 0 | 0.0% | N/A |
| Food Manufacturing | 0 | 0.0% | 0 | 0.0% | N/A |
| Furniture Manufacturing | 0 | 0.0% | 0 | 0.0% | N/A |
| Leather Manufacturing | 0 | 0.0% | 0 | 0.0% | N/A |
| Lumber and Wood Production | 0 | 0.0% | 0 | 0.1% | 4.0 |
| Machinery and Equipment Manufacturing | 997 | 77.5% | 11 | 61.6% | 88.4 |
| Metals Fabrication | 17 | 1.3% | 1 | 4.5% | 20.0 |
| Paper Manufacturing | 0 | 0.0% | 0 | 0.0% | N/A |
| Petroleum Refining | 0 | 0.0% | 0 | 0.0% | N/A |
| Printing and Publishing | 10 | 0.8% | 3 | 15.6% | 3.4 |
| Rubber and Plastics | 246 | 19.1% | 3 | 13.6% | 98.3 |
| Stone Glass and Concrete | 0 | 0.0% | 0 | 0.0% | N/A |
| Textile Mills | 17 | 1.3% | 1 | 4.5% | 20.0 |
| Tobacco Manufacturing | 0 | 0.0% | 0 | 0.0% | N/A |
| Total Manufacturing (SIC 20-39) | 1,286 | 100.0% | 18 | 100.0% | 70.2 |
|
2008 Transportation/Communications/Utilities(SIC 40-49) |
Employees |
% |
Establishments |
% |
Avg Size |
| Communications | 47 | 27.1% | 7 | 40.0% | 6.9 |
| Transport Services | 2 | 1.0% | 1 | 4.9% | 2.0 |
| Transportation | 115 | 66.8% | 7 | 43.6% | 15.5 |
| Travel Services | 3 | 1.7% | 1 | 5.7% | 3.0 |
| Total Utilities | 6 | 3.4% | 1 | 5.8% | 6.0 |
| Total Transport/Comm/Utilities (SIC 40-49) | 172 | 100.0% | 17 | 100.0% | 10.1 |
|
2008 Wholesale Trade (SIC 50-51) |
Employees |
% |
Establishments |
% |
Avg Size |
| Durables Wholesale | 68 | 72.5% | 7 | 63.0% | 9.5 |
| Non Durables Wholesale | 26 | 27.5% | 4 | 37.0% | 6.1 |
| Total Wholesale Trade (SIC 50-51) | 94 | 100.0% | 11 | 100.0% | 8.2 |
|
2008 Retail Trade (SIC 52-59) |
Employees |
% |
Establishments |
% |
Avg Size |
| Auto Dealers & Gas Stations | 166 | 14.4% | 10 | 10.2% | 16.3 |
| Bars | 70 | 6.1% | 9 | 8.7% | 8.1 |
| Building Materials Hardware & Garden | 57 | 4.9% | 6 | 6.4% | 9.0 |
| Catalog & Direct Sales | 3 | 0.3% | 2 | 1.7% | 2.0 |
| Clothing Stores | 9 | 0.8% | 3 | 2.7% | 3.4 |
| Convenience Stores | 0 | 0.0% | 0 | 0.0% | N/A |
| Drug Stores | 13 | 1.1% | 2 | 2.0% | 6.5 |
| Electronics & Computer Stores | 27 | 2.3% | 3 | 3.0% | 9.0 |
| Food Markets | 6 | 0.5% | 4 | 3.9% | 1.5 |
| Furniture Stores | 6 | 0.5% | 2 | 2.0% | 3.0 |
| General Merchandise Stores | 66 | 5.7% | 1 | 1.4% | 47.1 |
| Home Furnishings | 8 | 0.7% | 3 | 3.5% | 2.2 |
| Liquor Stores | 17 | 1.5% | 4 | 3.7% | 4.8 |
| Music Stores | 1 | 0.1% | 1 | 1.0% | 1.0 |
| Other Food Service | 134 | 11.6% | 6 | 5.6% | 23.9 |
| Other Food Stores | 2 | 0.2% | 1 | 1.0% | 2.0 |
| Restaurants | 325 | 28.1% | 22 | 22.7% | 14.4 |
| Specialty Stores | 245 | 21.2% | 20 | 20.6% | 12.0 |
| Total Retail Trade (SIC 52-59) | 1,156 | 100.0% | 99 | 100.0% | 11.7 |
|
2008 Fin/Ins/Real Estate (SIC 60 - 69) |
Employees |
% |
Establishments |
% |
Avg Size |
| Banks and Financial Institutions | 161 | 57.5% | 17 | 32.0% | 9.5 |
| Insurance Agents and Brokers | 30 | 10.8% | 10 | 19.8% | 2.9 |
| Insurance Carriers | 0 | 0.0% | 0 | 0.0% | N/A |
| Real Estate | 89 | 31.7% | 26 | 48.2% | 3.5 |
| Total Fin/Ins/Real Estate (SIC 60 - 69) | 280 | 100.0% | 53 | 100.0% | 5.3 |
|
2008 Services (SIC 70-89) |
Employees |
% |
Establishments |
% |
Avg Size |
| Advertising | 4 | 0.1% | 1 | 0.5% | 5.0 |
| Auto Repair/Services | 61 | 1.9% | 13 | 7.8% | 4.7 |
| Beauty & Barber Shops | 37 | 1.2% | 14 | 8.1% | 2.7 |
| Child Care Services | 25 | 0.8% | 4 | 2.3% | 6.5 |
| Colleges & Universities | 1,300 | 41.0% | 1 | 0.6% | 1,300.0 |
| Computer Services | 2 | 0.0% | 1 | 0.4% | 2.0 |
| Dry Cleaning & Laundry | 17 | 0.5% | 2 | 1.1% | 9.4 |
| Entertainment & Recreation Services | 66 | 2.1% | 8 | 4.8% | 8.1 |
| Health & Medical Services | 229 | 7.2% | 35 | 20.7% | 6.6 |
| Hospitals | 261 | 8.2% | 6 | 3.8% | 41.1 |
| Hotels & Lodging | 45 | 1.4% | 5 | 3.0% | 8.9 |
| Legal Services | 24 | 0.8% | 7 | 4.0% | 3.6 |
| Membership Organizations | 63 | 2.0% | 14 | 8.6% | 4.4 |
| Miscellaneous Repair Services | 2 | 0.0% | 2 | 0.9% | 1.0 |
| Motion Pictures | 15 | 0.5% | 2 | 1.1% | 7.6 |
| Museums & Zoos | 0 | 0.0% | 0 | 0.0% | N/A |
| Other Business Services | 458 | 14.4% | 17 | 10.0% | 27.5 |
| Other Education & Libary Service | 18 | 0.6% | 2 | 1.2% | 5.0 |
| Other Personal Service | 62 | 2.0% | 13 | 7.5% | 5.0 |
| Primary & Secondary Education | 233 | 7.3% | 9 | 5.1% | 27.1 |
| Professional Services | 13 | 0.4% | 4 | 2.2% | 3.7 |
| Social Services | 238 | 7.5% | 10 | 6.2% | 22.9 |
| Total Services (SIC 70-89) | 3,172 | 100.0% | 167 | 100.0% | 19.0 |
|
2008 by Landuse |
Employees |
% |
Establishments |
% |
Avg Size |
| Agricultural Production | 0 | 0.0% | 0 | 0.0% | N/A |
| Agricultural Services | 45 | 0.7% | 7 | 1.8% | 6.1 |
| Auto Repair Services | 36 | 0.5% | 11 | 2.6% | 3.3 |
| Business and Corporate Administration | 47 | 0.7% | 2 | 0.5% | 23.5 |
| Business Services | 362 | 5.5% | 7 | 1.6% | 51.9 |
| Churches | 35 | 0.5% | 9 | 2.2% | 3.7 |
| Construction | 80 | 1.2% | 4 | 0.8% | 22.6 |
| Construction Small Firms | 71 | 1.1% | 21 | 5.0% | 3.4 |
| Equipment Rental | 25 | 0.4% | 4 | 1.0% | 6.1 |
| Finance Insurance and Real Estate | 102 | 1.5% | 10 | 2.4% | 10.1 |
| Finance Insurance and Real Estate - Small Firms | 61 | 0.9% | 19 | 4.5% | 3.2 |
| General Commercial | 326 | 4.9% | 23 | 5.5% | 14.1 |
| General Industrial | 20 | 0.3% | 4 | 0.9% | 5.0 |
| General Office | 264 | 4.0% | 20 | 4.8% | 13.0 |
| High-Technology and Research | 90 | 1.4% | 1 | 0.3% | 67.0 |
| Hospitals and Medical Services | 257 | 3.9% | 5 | 1.3% | 48.0 |
| Hotels and Motels | 45 | 0.7% | 5 | 1.2% | 8.9 |
| Libraries | 16 | 0.2% | 1 | 0.2% | 17.0 |
| Manufacturing General | 1,126 | 17.0% | 8 | 1.8% | 144.4 |
| Manufacturing Heavy | 0 | 0.0% | 0 | 0.0% | N/A |
| Manufacturing Light | 51 | 0.8% | 3 | 0.6% | 19.3 |
| Manufacturing Small Firms | 20 | 0.3% | 8 | 1.9% | 2.5 |
| Medical Services | 233 | 3.5% | 36 | 8.4% | 6.6 |
| Mining | 2 | 0.0% | 1 | 0.2% | 2.0 |
| Museums Galleries and Gardens | 0 | 0.0% | 0 | 0.0% | N/A |
| Other Establishments Not Elsewhere Classified | 75 | 1.1% | 25 | 5.9% | 3.0 |
| Outdoor Recreation and Amusement Parks | 42 | 0.6% | 6 | 1.4% | 7.1 |
| Personal and Repair Services | 83 | 1.3% | 26 | 6.2% | 3.2 |
| Professional Services | 39 | 0.6% | 11 | 2.6% | 3.5 |
| Public Administration | 270 | 4.1% | 23 | 5.4% | 11.9 |
| Restaurants and Bars | 529 | 8.0% | 37 | 8.7% | 14.4 |
| Retail Trade | 511 | 7.7% | 57 | 13.5% | 8.9 |
| Schools and Colleges | 1,544 | 23.3% | 11 | 2.7% | 136.2 |
| Theatres and Retail Amusement | 24 | 0.4% | 2 | 0.5% | 10.7 |
| Tranportation Communications and Utilities | 82 | 1.2% | 5 | 1.1% | 17.2 |
| Warehousing | 29 | 0.4% | 2 | 0.4% | 16.3 |
| Wholesale-Commercial | 1 | 0.0% | 1 | 0.2% | 1.1 |
| Wholesale-Industrial | 68 | 1.0% | 7 | 1.7% | 9.7 |
Business Parks
City Ordinances
Community Development Authority
The Whitewater Community Development Authority is the economic development organization for the City of Whitewater. They exist to encourage and help people and businesses invest in the city, creating jobs, increasing the tax base and improving the community's quality of life.
The CDA has been involved in a number of projects dating bak to the early 1980's. Some of the things they have done include:
-
Developing the Whitewater business park, which has brought over 2,000 new jobs to the City
-
Redeveloping the former Hawthorn Mellody Dairy, now Water's Edge Condominiums.
-
Writing grants that have brought over $1 million into the city for projects such as Starin Road, the Whitewater Creek Path, Enterprise Drive, and new water and sanitary sewer mains.
-
Facilitating several residential development in all parts of the city, bringing new housing choices to city residents.
The CDA's assistance to business generally falls into three categories:
-
Facilitation - The CDA can work with businesses to help them quickly negotiate the various steps they need to go through in order to carry out a project in Whitewater. This may include the planning process, financial packaging, securing necessary public infrastructure, or other business needs.
-
Location - The CDA has knowledge of the best locations available, whether buildings or sites. With knowledge of city plans and impending development, we can help steer businesses to the best sites. As the developer of the Whitewater Business Park, the CDA controls over 200 acres of office and industrial land available for development.
-
Financial Assistance - The CDA works closely with banks to help businesses secure the financing they need for their projects. The CDA has access to several state programs that provide low-cost business loans, and have their own loan programs for industrial, commercial and small businesses, as well as loans to improve the facades for commercial buildings.
The CDA offers loans to low and moderate income home owners to help with home repair and renovation. For some home owners, these loans may be interest free. In addition, because quality of life is so important a factor in attracting the best jobs to the community, the CDA plays a role in many of the projects that help to make Whitewater a great place to live, such as the Cravath Lakefront Park and the Whitewater Creek Path.
CDA Coordinator - Mary Nimm
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Mary Nimm has worked as the City’s Community Development Coordinator since 2006. Prior to becoming the CDA Coordinator, Mary worked in various positions with the City including, Human Resources & Special Projects and as an Acting Director and Administrative Assistant for the CDA. As CDA Coordinator, Mary is responsible for the day to day efforts that seek to improve the economic well-being and quality of life for the City of Whitewater by creating and/or retaining jobs and supporting or growing incomes, retail recruitment, supporting and assisting with downtown redevelopment, Brownfield redevelopment, and administration of three low-interest loan programs. Mary received a B.S in Geography and Environmental Studies and an Economic GIS Certificate from the University of Wisconsin-Whitewater. Mary is presently working towards certifications as an Economic Developer and as an Economic Development Finance Professional.
Demographics
Population Demographics |
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| 2000 Census | 2008 Estimate | 2013 Projection | %Δ 2008 to 2013 | |
| Total Population | 13,430 | 14,073 | 14,541 | 3.3% |
| Population Density (Pop/Sq Mi) | 1,854 | 1,943 | 2,008 | 3.3% |
| Total Households | 4,122 | 4,370 | 4,562 | 4.4% |
Population by Race/Ethnicity |
||||
| 2000 Census | 2008 Estimate | |||
| White | 12,423 | 86.3% | 13,275 | 84.2% |
| Black | 304 | 2.3% | 332 | 2.4% |
| Asian | 160 | 1.2% | 313 | 2.2% |
| Other Race | 543 | 4.1% | 153 | 1.1% |
| Hispanic Ethnicity | 823 | 6.1% | 1,414 | 10.1% |
Population by Age |
|||||||
| 2000 Census | 2008 Estimate | 2013 Projection | %Δ 2008 to 2013 | ||||
| 0 to 4 | 429 | 3.2% | 772 | 5.5% | 1061 | 7.3% | 37.5% |
| 5 to 13 | 688 | 5.1% | 825 | 5.9% | 1095 | 7.5% | 32.7% |
| 14 to 17 | 577 | 4.3% | 316 | 2.3% | 307 | 2.1% | -3.0% |
| 18 to 24 | 7072 | 52.7% | 4446 | 31.6% | 3878 | 26.7% | -12.8% |
| 25 to 34 | 1028 | 9.0% | 3992 | 28.4% | 3768 | 25.9% | -5.6% |
| 35 to 44 | 936 | 7.0% | 987 | 7.0% | 1580 | 10.9% | 60.2% |
| 45 to 54 | 795 | 5.9% | 949 | 6.7% | 963 | 6.6% | 1.4% |
| 55 to 64 | 492 | 3.7% | 672 | 4.8% | 790 | 5.4% | 17.5% |
| 65 to 74 | 509 | 3.8% | 458 | 3.3% | 489 | 3.4% | 6.8% |
| 74+ | 724 | 5.4% | 656 | 4.7% | 608 | 4.2% | -7.2% |
Households by Income |
||||
| 2000 Census | 2008 Estimate | |||
| $0-$19,999 | 1,281 | 31.1% | 1,210 | 27.7% |
| $20,000-$49,999 | 1,701 | 41.3% | 1,685 | 38.6% |
| $50,000-$74,999 | 645 | 15.7% | 803 | 18.4% |
| $75,000-$99,999 | 243 | 5.9% | 338 | 7.7% |
| $100,000-$149,999 | 211 | 5.1% | 243 | 5.6% |
| $150,000+ | 42 | 1.0% | 76 | 1.7% |
|
Average Household Income |
$40,970 |
|
$46,155 |
|
|
Median Household Income |
$32,552 |
|
$36,957 |
|
|
Per Capita Income |
|
|
$14,332 |
|
Educational Attainment |
||
| 2000 Census | % of Total | |
| Total Educated | 4,625 | |
| Grade 9 or Less | 254 | 5.5% |
| Grade 9-12 | 612 | 13.2% |
| High School Graduate | 1,220 | 26.4% |
| Some College, No Degree | 805 | 17.4% |
| Associates Degree | 265 | 5.7% |
| Bachelors Degree | 896 | 19.4% |
| Graduate or Professional Degree | 573 | 12.4% |
| % High School Graduate or Higher | 3,125 | 81.3% |
| % Bachelors Degree or Higher | 1,223 | 31.8% |
Education
|
Public Elementary Schools |
Public Middle Schools |
Public High Schools |
|
Private Elementary Schools |
Private Middle Schools |
Private High Schools |
|
Technical Colleges |
Public Universities |
Private Universities |
Major Employers
Maps & Land Use Plans
Permits & Applications
Psychographics
Psychographics (MOSAIC) |
|||||
| Cluster | Description | 2008 Households | 2008 % | Index Base File: US Index Ave=100 | |
| A01 | America's Wealthiest | 0 | 0.0% | 0 | |
| A02 | Dream Weavers | 0 | 0.0% | 0 | |
| A03 | White-collar Suburbia | 0 | 0.0% | 0 | |
| A04 | Upscale Suburbanites | 0 | 0.0% | 0 | |
| A05 | Enterprising Couples | 0 | 0.0% | 0 | |
| A06 | Small-town Success | 0 | 0.0% | 0 | |
| A07 | New Suburbia Families | 0 | 0.0% | 0 | |
| Subtotal | 0 | 0.0% | 0 | ||
| B01 | Status-conscious Consumers | 0 | 0.0% | 0 | |
| B02 | Affluent Urban Professionals | 0 | 0.0% | 0 | |
| B03 | Urban Commuter Families | 0 | 0.0% | 0 | |
| B04 | Solid Suburban Life | 0 | 0.0% | 0 | |
| B05 | Second-generation Success | 0 | 0.0% | 0 | |
| B06 | Successful Urban Sprawl | 0 | 0.0% | 0 | |
| Subtotal | 0 | 0.0% | 0 | ||
| C01 | Second City Homebodies | 0 | 0.0% | 0 | |
| C02 | Prime Middle America | 0 | 0.0% | 0 | |
| C03 | Suburban Optimists | 0 | 0.0% | 0 | |
| C04 | Family Convenience | 1 | 0.0% | 2 | |
| C05 | Mid-market Enterprise | 0 | 0.0% | 0 | |
| Subtotal | 1 | 0.0% | 0 | ||
| D01 | Nuevo Hispanic Families | 0 | 0.0% | 0 | |
| D02 | Working Rural Communities | 766 | 17.0% | 935 | |
| D03 | Lower-income Essentials | 0 | 0.0% | 0 | |
| D04 | Small-city Endeavors | 0 | 0.0% | 0 | |
| Subtotal | 766 | 17.0% | 274 | ||
| E01 | Ethnic Urban Mix | 0 | 0.0% | 0 | |
| E02 | Urban Blues | 0 | 0.0% | 0 | |
| E03 | Professional Urbanites | 0 | 0.0% | 0 | |
| E04 | Suburban Advantage | 0 | 0.0% | 0 | |
| E05 | American Great Outdoors | 0 | 0.0% | 0 | |
| E06 | Mature Americas | 0 | 0.0% | 0 | |
| Subtotal | 0 | 0.0% | 0 | ||
| F01 | Steadfast Conservative | 0 | 0.0% | 0 | |
| F02 | Moderate Conventionalists | 1,060 | 23.5% | 740 | |
| F03 | Southern Blues | 0 | 0.0% | 0 | |
| F04 | Urban Grit | 0 | 0.0% | ||
| F05 | Grass-roots Living | 0 | 0.0% | ||
| Subtotal | 1,060 | 23.5% | 209 | ||
| G01 | Hardy Rural Families | 0 | 0.0% | 0 | |
| G02 | Rural Southern Living | 0 | 0.0% | 0 | |
| G03 | Coal and Crops | 0 | 0.0% | 0 | |
| G04 | Native Americana | 0 | 0.0% | 0 | |
| Subtotal | 0 | 0.0% | 0 | ||
| H01 | Young Cosmopolitans | 0 | 0.0% | 0 | |
| H02 | Minority Metro Communities | 0 | 0.0% | 0 | |
| H03 | Stable Careers | 0 | 0.0% | 0 | |
| H04 | Aspiring Hispania | 0 | 0.0% | 0 | |
| Subtotal | 0 | 0.0% | 0 | ||
| I01 | Industrious Country Living | 1 | 0.0% | 1 | |
| I02 | America's Farmlands | 0 | 0.0% | 0 | |
| I03 | Comfy Country Living | 310 | 6.9% | 324 | |
| I04 | Small-town Connections | 792 | 17.6% | 952 | |
| I05 | Hinterland Families | 0 | 0.0% | 0 | |
| Subtotal | 1,103 | 24.5% | 239 | ||
| J01 | Rugged Rural Style | 0 | 0.0% | 0 | |
| J02 | Latino Nuevo | 0 | 0.0% | 0 | |
| J03 | Struggling City Centers | 0 | 0.0% | 0 | |
| J04 | College Town Communities | 1,069 | 23.7% | 3,155 | |
| J05 | Metro Beginnings | 0 | 0.0% | 0 | |
| Subtotal | 1,069 | 23.7% | 365 | ||
| K01 | Unattached Multicultures | 0 | 0.0% | 0 | |
| K02 | Academic Influences | 0 | 0.0% | 0 | |
| K03 | African-American Neighborhoods | 0 | 0.0% | 0 | |
| K04 | Urban Diversity | 0 | 0.0% | 0 | |
| K05 | New Generation Activists | 0 | 0.0% | 0 | |
| K06 | Getting By | 0 | 0.0% | 0 | |
| Subtotal | 0 | 0.0% | 0 | ||
| L01 | Military Family Life | 0 | 0.0% | 0 | |
| L02 | Major University Towns | 509 | 11.3% | 7,181 | |
| L03 | Gray Perspectives | 0 | 0.0% | 0 | |
| Subtotal | 509 | 11.3% | 2,478 | ||
| Total | 4,509 | ||||
Utility Providers
Workforce Information
2008 Major Industry |
Employees |
% |
|
| Agricultural, Forestry, Fishing (SIC 01-09) | 27 | 0.4% | |
| Construction (SIC 15-17) | 152 | 2.3% | |
| Finance, Insurance & Real Estate (SIC 60-69) | 280 | 4.2% | |
| Manufacturing (SIC 20-39) | 1,286 | 19.4% | |
| Mining (SIC 10-14) | 0 | 0.0% | |
| Public Administration (SIC 90-98) | 270 | 4.1% | |
| Retail Trade (SIC 52-59) | 1,156 | 17.5% | |
| Services (SIC 70-89) | 3,172 | 48.0% | |
| Transportation & Communications (SIC 40-49) | 172 | 2.6% | |
| Unclassified (SIC 99) | 6 | 0.1% | |
| Wholesale Trade (SIC 50-51) | 94 | 1.4% | |
|
2008 Retail Trade (SIC 52-59) |
Employees |
% |
|
| Auto Dealers & Gas Stations | 166 | 14.4% | |
| Bars | 70 | 6.1% | |
| Building Materials Hardware & Garden | 57 | 4.9% | |
| Catalog & Direct Sales | 3 | 0.3% | |
| Clothing Stores | 9 | 0.8% | |
| Convenience Stores | 0 | 0.0% | |
| Drug Stores | 13 | 1.1% | |
| Electronics & Computer Stores | 27 | 2.3% | |
| Food Markets | 6 | 0.5% | |
| Furniture Stores | 6 | 0.5% | |
| General Merchandise Stores | 66 | 5.7% | |
| Home Furnishings | 8 | 0.7% | |
| Liquor Stores | 17 | 1.5% | |
| Music Stores | 1 | 0.1% | |
| Other Food Service | 134 | 11.6% | |
| Other Food Stores | 2 | 0.2% | |
| Restaurants | 325 | 28.1% | |
| Specialty Stores | 245 | 21.2% | |
| Total Retail Trade (SIC 52-59) | 1,156 | 100.0% | |
|
2008 Services (SIC 70-89) |
Employees |
% |
|
| Advertising | 4 | 0.1% | |
| Auto Repair/Services | 61 | 1.9% | |
| Beauty & Barber Shops | 37 | 1.2% | |
| Child Care Services | 25 | 0.8% | |
| Colleges & Universities | 1,300 | 41.0% | |
| Computer Services | 2 | 0.0% | |
| Dry Cleaning & Laundry | 17 | 0.5% | |
| Entertainment & Recreation Services | 66 | 2.1% | |
| Health & Medical Services | 229 | 7.2% | |
| Hospitals | 261 | 8.2% | |
| Hotels & Lodging | 45 | 1.4% | |
| Legal Services | 24 | 0.8% | |
| Membership Organizations | 63 | 2.0% | |
| Miscellaneous Repair Services | 2 | 0.0% | |
| Motion Pictures | 15 | 0.5% | |
| Museums & Zoos | 0 | 0.0% | |
| Other Business Services | 458 | 14.4% | |
| Other Other Education & Library Services | 18 | 0.6% | |
| Other Personal Service | 62 | 2.0% | |
| Primary & Secondary Education | 233 | 7.3% | |
| Professional Services | 13 | 0.4% | |
| Social Services | 238 | 7.5% | |
| Total Services (SIC 70-89) | 3,172 | 100.0% | |